Project

UI/UX Design

Client

PSTA Professional Services Training Australia

Services

  • UI/UX
  • Branding

iGrow App Series

This project centers around the design of the iGrow app series in collaboration with PSTA Professional Services Training Australia. Emphasizing a seamless user experience, the design process integrates evidence-based research, incorporating insights from positive psychology and leadership best practices.

Project

UI/UX Design

Client

PSTA Professional Services Training Australia

Services

  • UI/UX
  • Branding

Mentions

iGrow App Series

This project centers around the design of the iGrow app series in collaboration with PSTA Professional Services Training Australia. Emphasizing a seamless user experience, the design process integrates evidence-based research, incorporating insights from positive psychology and leadership best practices.

iGrow Brand Identity

In crafting the brand identity for each application within the iGrow series, my focus was on creating distinctive and memorable elements. To enhance user identification, I introduced characteristic colors for each application, strategically chosen based on the specific field it caters to.
For instance, a calming green for clinical supervision, in this way it fosters quick recognition and reinforces the connection between the app and its intended purpose. This intentional use of color and minimalist design ensures a visually cohesive and user-friendly brand identity across the diverse applications of the iGrow series.

Challenge

The challenge at hand was to develop an app with an intuitive interface catering to diverse target groups. To achieve this, I initiated a comprehensive UX research phase, delving into evidence-based research data to gain a profound understanding of the target audience. Collaborating closely with experts in the fields of psychology and leadership, I laid the foundation by crafting meticulous user flows. These user flows serve as a crucial blueprint, guiding the subsequent design phases, including wireframes and an interactive prototype for each application within the iGrow series.

Outcome

The app achieved significant success after its launch, earning recognition as one of the top three best psychology apps on the Google Play Store. This acknowledgment underscores its positive reception and positions it as a notable contribution in the field of psychology applications.